Superstar Racing Experience (SRX) and ESPNreached a multi-yearagreement that will bring back ESPN Thursday Night Thunder in Summer 2023. The latter served as the template for the NBA Draft in November, also conducted virtually but hosted from Bristol. Gains for are even stronger among Adults 18-49, which is currently up 47% from last year. Table of Contents. ESPN Digital also ranked as the No. ESPN Radio,which launched January 1, 1992, provides 9,000 hours of talk and event content annually, reaching 32 million listeners a week on 500 stations nationwide. The ESPN brand reaches every continent with leading entities across television, radio, print, Internet, broadband, wireless, consumer products and event management. Deion Sanders' Colorado Buffaloes draw impressive spring game audience for ESPN. Viewership statistics show that ESPN remains a big part of sports. Supports and inspires black and brown youth. espnW brand campaign Thats a W returned with a new ad,Change is Coming, and the hashtag #ThatsaW had more than 21.9 million engagements and 631.8 million impressions across ESPN social handles. The fact that the SportsCenter tune has been an earworm for decades says a lot. The NBA Finals were the most-watched in three years. An investigation of migrant worker deaths in Qatar before the World Cup; allegations of abuse in womens professional soccer; the journey of the Ukraine mens national soccer team; the legacy of former Penn State coach Joe Paterno; the 1990s heated rivalry between the Detroit Red Wings and Colorado Avalanche; and a look back 50 years with a survivor of the Munich Massacre at the 1972 Olympics. Who Is the Worlds Highest-Paid Athlete in 2023? 1 sports media publisher for engagement on social platforms with 3.9B total actions across Facebook, Twitter and Instagram (up +70% YOY, through October) and 15.6B video views across YouTube and Facebook (up +39% YOY). An August highlight was the return of the PGA Championship to ESPN after 30 years in the first of an 11-year deal. Average total-day viewers 18-49(age demographic) = 419,000 people; Target audience = MEN 18-49; The picture below shows ESPN's 2012 Planning Guide which illustrates all the sports events/seasons ESPN will be covering. In prime time, ESPN's audience in the demo grew 36% and the advantage was more than double - up 111% - the next closest competitor. OutKick has learned that ESPN Radio's fall ratings (September 10, 2020 - December 12, 2020) fell 53% year-over-year. Through its affiliated networks and businesses across media, ESPN reaches sports fans on all seven continents, including via 44 networks reaching 71 countries. (launched in 1979, ESPN HD launched in 2003); (2004, ESPN Deportes HD in 2011), the regionally focused. American motorsport fans have historically followed national series such as Nascar . Sixth annual year-long journalism training program. The audience size of espn is 25M followers. Through its affiliated networks and businesses, ESPN reaches sports fans around the world via 44 networks (in 71 countries and territories across all seven continents), plus radio, digital, consumer products and event management. Our estimates are verified against BLS, Census, and current job openings data for accuracy. Digital Center-1 (2004) and Digital Center-2 (2014) total more than 400,000 square feet. It was and still is The Worldwide Leader in Sports.. Many of its audiences are from the younger demographic. OTT streaming is growing but hasnt reached the level that they want. In the first quarter of 2022, the sports network's daytime viewership for this group increased by 23%. After two rounds, the NCAA Tournament audience is 15% larger than 2021. Lastly, the 18 to 29-year-olds had a respondent share of 35.71%. ), storytelling (, ) and compelling personalities. Also, in October ESPN announced that at least 60 percent of all its grants in the Access to Sports space next year will be directed towards programs for Black and African-American youth. ESPN's target demographic are adults aged 18 to 49. ; The average TV audience for the 2019 MLS season was 246,000.; Sky Sports' English Premier League viewership was up by 21% in 2019. The increase was 15% after the first two rounds. Its audience for this time slot grew by 36%, doubling its advantage over the second placer. Podcasting enables deeper rather than broader content, connecting closely with a specific audience. The September 21 Megacast on the 50th anniversary of the first MNF game featured the first home game for the Las Vegas Raiders, hosting the New Orleans Saints. Meanwhile, the #oneteam Public Service Announcement (PSA), produced by a partnership between Corporate Citizenship and the marketing department, used 24 commentators to convey that with games on pause, ESPN and its fans are still on one big team with important roles to play, including keeping social distance, checking on each other and supporting the heroes on the front line. Additionally, the ESPN App and ESPN Fantasy App recorded all-time highs in monthly uniques (25.4 million and 10.7 million, respectively) and minutes (each with 2.8 billion). ESPN generated over 20 billion views on YouTube, reaching over 300M unique viewers monthly. You can keep track of your favorite teams or athletes anytime and anywhere. In addition, ESPN networks aired 16 (of a possible 21) MLB Wild Card playoff games in four days, a new round created for the truncated season, including seven on September 30 and the first MLB action (three games) on ABC since the 1995 World Series. Click the logo and sign up for access to the ESPN Images Library. My travels have been variedIve been to Martinsville, Darlington, Indy and Super Bowls; the Americas Cup (all 3) in San Diego and College GameDay in the sports meccas such as Eugene, Auburn, Lubbock, Stillwater and more; the NBA Finals, Wimbledon (16 times and counting) and the other Bristol, the one with a race track in Tennessee. With that in mind, here is a selection of the top audience segments and categories available in BDEX's taxonomy: ESPN Segments. Both include co-exclusive link integrations across ESPN digital platforms connecting fans to sportsbooks from Caesars Entertainments sports betting partner, William Hill, and DraftKings. ESPNs Digital properties include ESPN.com; ESPN App; ESPN3; ESPN Fantasy Sports; espnW.com; ESPNDeportes.com; Andscape.com; market-, college- and sport-specific sites; and more. UPDATE EXACTLY ONE YEAR LATER: Secondarily, we look at the types of resources that we have. This includes persons 13-24 (+64% YOY), all females (+25%), and men 13-24 (+52%). Heres a sneak peek of the most interesting ESPN viewership stats: Not too long ago, you could only get ESPN through cable or satellite. Damjan's career took a lot of twists and turns, veering away from humanities towards sports and tech. ESPN Digital reached an all-time high 109.3 million unique visitors (up +22% YOY) and 10.2 billion minutes of usage (up +10%) in September, capturing more than half of the entire U.S. sports category audience for the month. ESPN's new channels include podcasting and the ESPN+ direct-to-consumer OTT service. It offers breaking news, highlights, features and in-depth analysis from award-winning journalists. Demographics: The NFL fan is 41% more likely to be a Male than a Female, and is most likely to fall with the 50-59 age range. ESPN has now won 232 Sports Emmy Awards in 35 years of eligibility, and the 2022 total tied its own records for most wins in 2015 and 1996. It shattered ESPN audience records for documentaries and won a Primetime Emmy Award for Outstanding Documentary or Non-Fiction Series. 40 million ESPN Podcast-related views on YT. The streaming service caters to a wide range of audiences, including families, adults, and sports fans. You no longer have to wait until you get home to get your sports fix. ft. rented in two locations nearby). ESPN Fox Nation FOX NOW fuboTV . The 129,000-square foot facility has four studiosand produces programming for ESPNs U.S. networks, including, NBA Today, NBA Countdown, In the Creas, ESPN FC, In April 2018, a new facility at New Yorks South Street Seaport overlooking the East River and the Brooklyn Bridge went online. It was inspiring to witness the amazing ESPN team display remarkable strength in the face of adversity, turning outsized challenges into opportunities to fulfill our mission of serving fans. The age demographic that accounts for 68% of its users includes users under 35 years old. The largest age group of visitors are 25 - 34 year olds (Desktop). Lets crunch the numbers with these viewership statistics. Seven of those were held thus far in 2020, with four of them. Here are Super Bowl ratings for18-to-49-year-olds the prime demographic for advertisers over the past ten years. Based on site visits last March 2023, 74.28% of ESPNs fans online are males. Averaged 1.21 million viewers on ESPN, up 50% from last year. Throughout the year, ESPN successfully reached sports fans in record numbers and expanded its reach through a multi-platform ecosystem across linear, streaming, digital and social outlets. ESPN believes that, at its very best, sports uplifts the human spirit. People have been rushing home for years, hoping not to miss hearing it. The most common ethnicity at ESPN is White (61%). Jimmy Pitaro, in October named Chairman, ESPN and Sports Content, who in September was named Sports Business Journals Executive of the Year for 2019-20. The audience peaked with 6,509,000 viewers at 10:30 p.m. Women averaged 352K viewers per race, up 34 percent over 2021, and averaged 28 percent of the 2022 audience. World Championship season and was the most-watched (average of 1.353M) event of the series on cable since 1995 (Grand Prix of Brazil, 1.74M)until it was topped a week later by the Saudi Arabian Grand Prix (1.445M). ESPNs podcasting efforts continue to set records and appeal to a very young audience. The companys responsibility in this regard and its special connection with its viewers, listeners and readers wherever they may be is unmatched in media and is one not taken lightly. When will Disney let cable TV go and fully embrace the future? One riveting highlight was a roundtable discussion about racism with college players and Kirk Herbstreits emotional response. distributed by ESPN Radio and airing on over 200 radio stations across the country. ESPNs digital content routinely averages a higher average minute audience than many cable sports television networks. more (TV, radio, podcasts). These ESPN viewership statistics will add more insights. ESPN Wide World of Sports In 2020, 13% of US adults hadnt heard of it. The first night of the WWE Draft led to Friday Night SmackDown attracting its second-largest audience of the year. The 6,000-square-foot facility has three studios and is connected to ESPN control rooms and technical operations around the country. SportsCenter, the first-ever ESPN show, aired on September 7, 1979. ESPN was once America's largest cable network. The Bahrain Grand Prix on March 20 kicked off the 2022. As per CNBC, people in the know say the threshold is 50 million households. SportsCenter with Scott Van Pelt veers away from the usual recipe of ESPNs flagship program. Expanded to include alternative presentations across other sports, and with other hosts UFC 278 with The Gronks, College Football with Pat McAfee, PGA Championship with Joe Buck and Michael Collins, and NBA in Stephen As World. The cultural relevance of our brand was evidenced by the wide-ranging response to The Last Dance, while the innovation our employees consistently bring to their work was reflected in the success of virtual league drafts and producing shows and events with the production crew and commentators off site. ESPN has 1,250 employees. Only 1.4 million people had subscribed to the service by quarter one of 2019 and 3.5 million by the years end. In the first 14 weeks of the season, MNF posted 15 of cable sports 16 biggest audiences since Januarys College Football Playoff (the other being the NFL Draft). Disney Plus isn't merely focused on the child demographic. ESPN continues to reap benefits with boxing telecasts; through eight Saturday night telecasts on ESPN, Top Rank on ESPN has averaged 1,102,000 viewers, up 40% from 11 Saturday night telecasts in 2019. ESPN Audio launched its first podcast in 2005 and is a leader in the sports genre. ESPN is a key driver of The Walt Disney Companys #1 position in social engagement among all U.S. media companies, accounting for at least 70% of fan social interactions. Average monthly ESPN digital users: 161.6 million unique users Last updated January 2021 Percentage of ESPN digital users that access it via mobile devices: 70% Last updated 2/6/18 Average number of people in the US that ESPN reaches: 208 million Last updated 12/14/17 How many countries does ESPN reach? It increased by 11% from the previous year. It reached a new all-time high point on Thursday, Feb. 10, with an average of 544,000 viewers. In that year, 35.71 percent of respondents aged 18 to 29 years stated that they. (Source: Comscore), The ESPN App continues to be the most popular sports app in the U.S. in 2020 (Jan-Oct) in terms of reach, 3.4 times larger than the No. The main content on ESPN is related to Sports. In all cases, the passion and work ethic of ESPNs people proved essential in rising to the occasion. ESPN Stories is an engaging, tap-through vertical video experience that highlights daily content across the sports world with an injection of personality, authenticity and fun. Later promos were born of the importance to stay connected with fans. Every live edition of ESPNs flagship program. in three languages Spanish, Portuguese, and English. The WNBA (most-watched since 2004) and NFL Drafts (the most-watched ever and aired across ESPN, ABC, NFL Network and ESPN Deportes) were ambitiously reinvented for a virtual world. 3. The 2022 Stanley Cup Playoffs across ESPN, ESPN2 and ABC averaged more than 1.6 million viewers, an increase of 60% versus all 2021 playoffs across cable and broadcast. I like to say I simply kept showing up. All this was accomplished while creating safe working conditions for those production personnel who needed to be on site. Consumer Products In other developments, The Undefeated widened its lens to include coverage of sports, fashion, music, the arts and technology, with a goal of sharing that content with a larger audience in a variety of ways. With two studios (connected to control rooms at other locations), it is home to. The most popular titles include. 1 U.S. digital sports property across every key metric, as well as all key demographics, fueled by audience expansion among younger and female fans. ESPN is the most-engaged account in sports and is in the top 5 most-followed and engaged brands on the entire platform. In November 2021, eight million households cut the cord, leaving ESPN with 76 million pay TV subscribers. The pandemic continued to have an impact in the fall when ESPN missed out on college football contests plus bowl games; and NCAA basketball matchups. To fill the void, ESPNs programming, production and remote operations departments mobilized quickly and innovated, delivering a mix of compelling news, commentary, access, opinion, analysis, incredible storytelling and even some unique events. 2 (through October via Comscore) including a global sports category record of 161.6 million users worldwide in October, offers a vibrant source of news, highlights, analysis, features, personalized content and more with localized versions in 20+ markets around the globe. Audio ESPN employees are most likely to be members of the democratic party. During 2022, ESPN+ showcased its most-viewed event, most-streams in one day and three most-viewed original series ever. ESPN Overseas This time, the most active group was those aged 25 to 34. 16% of ESPN employees are Hispanic or Latino. Additional games were accessible via ESPN3, ACCNX, SEC Network+ and ESPN+; all games were available on the ESPN App. The companys efforts were rewarded with strong growth, despite the sports shutdown. ESPN Consumer Products offer fans high quality collections inspired by compelling content, unique marketing campaigns and ESPNs trademark personality at a variety of retail channels. How else were the hours filled? On Saturday afternoon at 12 noon ET on ESPN, the XFL's game between the St. Louis Battlehawks and Orlando Guardians averaged 636,000 viewers. In prime time, ESPNs audience in the demo grew 36% and the advantage was more than double up 111% , strong performances from cable televisions annually most-watched three programs the, College Football Playoff Semifinals and Championship, NFL Wild Card Playoff Game on a Monday night. They also got similar results, which ESPN published on its site: Sponsorships for womens professional sports did grow by 20% in 2022. Photography and images are a primary interest for espnW and Pinterest is a highly visual channel, so it's a natural fit. Click infographic to download. investing in streaming) without cannibalizing the present (i.e. By the numbers: ESPN, like many of its competitors, is faced with the delicate task of planning for the future (i.e. This year included ESPNs most-watched Mens Semifinals telecast on record (Tiafoe/Alcaraz) with 2.96 million viewers and the third most-watched Mens Final on record (2.2 million viewers, up +3% from 2021). : Made in America, one of WrestleMania and a boxing marathon that included the epic trilogy between Muhammad Ali and Joe Frazier (Ali-Frazier I had not been on U.S. television in 29 years). . ESPN+ The 2022 Stanley Cup Final on ABC averaged 4.6 million viewers on ABC, up +84% vs. 2021. ESPN specifically had its best year since 2016 and finished up 22% year-over-year. , was up double digits vs. 2021 (except for the 1 a.m. show which was up 9%). It shows if there are changes in the sports fans viewing habits over time. It was cables most-watched in 10 years, up 35% from last year. Outreach efforts moved online to continue the priority of giving back to the community and those in need. | ESPN's viewership numbers have received help from Nielsen's new Total Live Audience metric, which adds livestreaming and out-of-home viewership to the struggling sports channel's overall TV ratings. Its alarming if you compare it to the 100.1 million households from ten years before. In addition to Austin, Texas, home of the Longhorn Network, ESPN has a studio in Washington, D.C. ESPN+ is the industry-leading sports streaming service that offers fans in the U.S. thousands of live sports events, original programming not available on ESPNs linear TV or digital networks and exclusive editorial content from dozens of ESPN writers and reporters. TV: 76 million pay-TV subscribers have access to ESPN, per . The Walt Disney Company launched ESPN+ on April 12, 2018. By launching the X Games, a high-profile platform for nontraditional sports such as skateboarding and snowboarding to fill another programming void and appeal to a broader audience demographic,. The Last Dance produced by ESPN Films, Netflix, and Mandalay Sports Media, in association with NBA Entertainment and Jump.23 was completed ahead of schedule to meet the publics appetite for fresh sports content and became a global phenomenon. Their number swelled quarter after quarter. averaged 523,000 viewers, a 29% increase vs. 2021. was up 23% for its best first quarter since 2018. The latter enjoyed a record Opening Night audience. It accounted for 26.14% of all website visits. ESPN appeals to sports fans of all ages. The six-game series averaged 12.4 million viewers, up 22% from last season. (Source: Comscore), With a packed sporting schedule in September, ESPN set a record high for total streamers and minutes spent streaming. a 44 networks (in 71 countries and territories across all seven continents), plus radio, digital, consumer products and event management. ESPN Headquarters in Bristol, Conn., is home to one of the worlds largest and most technologically advanced TV production facilities. The average salary in the NBA in 2023 is roughly $10.5 million. It's more family-focused than child-centric. Primetime viewership is even better for the leading cable network. Launched in April 2018, ESPN+ has grown to more than 24.9 million subscribers. In addition, espnW.com features explored the intersection of sports and society, including a piece by Ramona Shelburne and Katie Barnes on Kelly Loeffler, co-owner of the WNBA Atlanta Dream and a U.S. senator; Barnes profile of WNBA star Maya Moore who took time off from the court to seek justice for the imprisoned Jonathan Irons (since released); a look at UCLA basketball player Natalie Chou who wont stand for anti-Asian racism related to coronavirus; and a piece about how the Blackfeet Nation Boxing club is fighting to save lives of Native American women. Kristie is Director of Communications. On radio, the nations largest sports network, in addition to the usual weekday talk shows (hosted from commentators homes), weekend listeners were treated to great World Series and NBA Finals games of the past. It spotlighted many of the greatest games and performances in womens sports, plus original features, with theespnW brand and unifying voice. 2 fantasy sports app. We brought the very best offerings to every conceivable sports-related environment and experience, and often did so in record numbers. ESPN Audio is comprised of ESPN Radio, the countys largest sports radio network; ESPN Podcasts and ESPN Deportes Radio. My travels have been variedIve been to Martinsville, Darlington, Indy and Super Bowls; the Americas Cup (all 3) in San Diego and College GameDay in the sports meccas such as Eugene, Auburn, Lubbock, Stillwater and more; the NBA Finals, Wimbledon (16 times and counting) and the other Bristol, the one with a race track in Tennessee. It set a show record for most-viewed show ever on Monday, Jan. 17, with an average of 918,000 people. A leading indicator of future fandom, this trend among the fans of tomorrow is therefore important to ESPNs business. ESPN was originally conceived in 1978 and office space was rented in Plainville, Conn., before the Bristol property was purchased and developed. During the survey, 13. This article will explore the demographic of sports radio listeners in the United States and provide insight into the characteristics of this audience. ESPN is right in the middle of things. ESPN created the X Games for the purpose of profit and entertainment in the form of sponsorship endorsements. It was a one-year, multi-million-dollar deal, 90% of which was invested in womens sports. Website traffic tells a different story than the previous Statista survey. It was the most-watched baseball game on ESPN since 1998, per Nielsen, and the. Click the logo and sign up for access to the ESPN Images Library. Launch of W. Studios with its first content series. Most-viewed Mens College World Series (MCWS) since 2018 and second since 2014. Sports talk and event programming. Notable releases: ESPN Films releasedThe Captain on Derek Jeter,Dickie V and Fate of a Sport on the launch of the Premier Lacrosse League (PLL). Delivered its most-watched January since 2017. ABC, ESPN and ESPN2 delivered their most-watched college football season since 2016, up 7% among all viewers from last year. ar sports talk shows which are simulcast on TV, event programming includes NFL, NBA, MLB and college football and basketball. For example, with espnW we're talking to women, and there is an active female audience on Pinterest. On YouTube, ESPN has garnered three billion views and 11.2 billion minutes watched, along with several new channel launches highlighted by ESPN Deportes, which crossed one million subscribers in November. Two great traditions were brought together thanks to the upended sports calendar, College GameDay and the Masters. The show not only celebrated the year in sports as always but highlighted inspiring stories of service, perseverance, and courage in the face of this unprecedented health crisis. A record of 15.6 million viewers watched the first day of the NFL draft in 2020.; The most viewed sporting event of 2019 was the ICC Cricket World Cup. Sports are a great source of entertainment for many. Audience composition can reveal a site's current market share across various audiences. ESPN Consumer Products offer fans high quality collections inspired by compelling content, unique marketing campaigns and ESPNs trademark personality at a variety of retail channels. The 3.9 billion is also best among sports publishers this year. The breakdown within the 18-to-49 age group sees men up by 56% and women by 62%. May the countrys first live event since Mid-March, UFC 249: Ferguson vs. Gaethje, the first of three UFC events that took place in Jacksonville, Fla., with no fans in attendance. Still, it continues to be a trailblazer in serving sports fans. ESPN has played a vital role in that dynamic since 1979, yet it has never been more important than today with a global pandemic, the stoppage of sports, a divisive political arena and the essential fight for racial justice. In the target demo of adults 18-49, ESPN was up 23% in total day audience and led the second-place network by 74%. ESPN beat its closest competitor by 74%. ESPN2 is right behind ESPN among cable sports networks among M18-34; it has been #2 every year since its 1993 launch. These included Natalie Portman, Chelsea Clinton, Glennon Doyle, Dany Garcia, DeMar DeRozan, and Abby Wambach.
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